Following the spot, Mutado created the artworks for Penny Market’s new communications campaign, conceived by United 1861: an elegant, yet ironic, imagery inspired by Saul Bass’s work and the straight-forward and iconic stile of 1950s illustrations. Each and every element in the artworks was hand-designed, including the lettering. For this campaign, Mutado also created templates to be used during the promotion of specific products and a collection of web banners.